social questions to ask on an application

#Social questions to ask on an application series#

What’s the biggest obstacle to social media marketing growth with your current team?ģ) Customers (and Audience): Who are your target audience segments and most valuable customers?.Do you have a Facebook pixel (and similar tracking tags) installed on your site?.How are you tracking success on a monthly and quarterly basis?.How much are you spending per month on paid amplification?.What experiments have you tried in the past year?.What content or tactics have worked, and what hasn’t?.The questions below should help make sense of competency and process. The audit can uncover the historic posting frequency and consistency. This phase is one part audit, one part interview. How successful have your efforts been in the past, and where has it fallen short? It also begins to get us thinking about what your social goals really should be. Where you sit on the social brand roadmap. What are operational talk triggers do customers reference most often?Ģ) Current Initiatives on Social : What does your current social media marketing program look like? What platforms does your brand have a presence on?.Why do your clients (or customers, users, members) choose you?.What separates your product or service from direct competitors?.What makes your capabilities, services, and team unique?.Some questions we may ask to better understand point-of-difference: This informs your content strategy, paid campaign messaging, personality, and visual look/feel. Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. The story you will tell on social media platforms. These project questions should be customized to your process.ġ) Difference and positioning: What makes your brand different? Note: The ordering of your social media questionnaire will vary. R: Roles and Relationship of the agency.Social media discovery questions should uncover: Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. How complex or aggressive will the social media marketing program be?Īll of the things you need to know before onboarding.Where does social fit into an organization’s marketing priorities?.The answers give clarity into your past and potential social media plan, including: Social media agencies or consulting companies looking to compare and contrast their discovery process.Internal marketers who are looking to build better social media programs from within.Brand marketers who are considering working with a social media agency partner.These same social media discovery questions might be helpful for:

It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture.

In order to establish if we’ll be the perfect partner, we ask potential clients a series of insightful questions. And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. Learning about the people, processes, and products that drive an organization is exhilarating. Am I the only one who gets giddy at the thought of discovery meetings?

#Social questions to ask on an application series#